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John Varvatos launched his Spring 2013 campaign on Tuesday, and it’s another musician-meets-fashion mash-up to be reckoned with! Known for his collaborations with major music scenesters, this time rock’n’roll’s favorite designer paired Led Zeppelin legend Jimmy Page with next-generation axe-master Gary Clark Jr. in a series of stately black and white portraits dripping with serious cool and elegance.

Photographer Danny Clinch shot the decked-out duo at the historical 1950‘s art deco venue Rivoli Ballroom in South London. And from the looks of it, Varvatos continues to prove he’s the authority on How to Dress a Rock Icons:

Rock Royalty past and present

Behind the scenes

Rivoli Ballroom, South London made for a stunning backdrop